As the dramatic marketing campaign kicks off, is it really grappling with the UK’s bigger issues?

Just about here!

Sangharsh buses have left for their last journeys. The I’m Ready Peace debates are everywhere. The manifestos of the events literally seem like a separate memory.

There are five days left until voting opens and on this day, Saturday 6 July, you can expect the occupant of Number 10 to be stocked up in his cupboard.

Days then 5 frantic weeks to get the closest shock of a game playing environment.

The Conservatives have no longer managed to close the gap between them and Labor in the polls, which was their hope and expectation.

His campaign has been defined by mishaps and errors, from its poor start, to the PM’s early D-Day holiday, to another Westminster saga, where some Tories were considered to have guessed the election generation. , and is being monitored through playing fees.

Whether or not those citizens changed their minds is not yet clear, but each has added that the campaign has become dull and poorly run.

Key cabinet ministers were conspicuously absent from the campaign trail – possibly a combination of working for the hills or fighting for their seats. “It’s horrible,” said one of his colleagues, who is also coming forward.

In the last few days, Rishi Sunak has got an injection of energy, emotion and solutions with his performances in TV debates. His anger was visible over racist abuses Regarding that it appears that it was certainly done through one of Reform’s workers on Friday.

But what has really surprised some of his colleagues is that he had the advantage of knowing that elections were coming. But it is the Conservatives who seemed unprepared from the beginning.

A former cabinet minister said, “The element of surprise is what you have to do with your enemy, not yourself.”

They have managed to wield some power over Labour, particularly on immigration and tax, but watching the last five weeks you might wonder, if the Conservatives can’t run an easy campaign how can they run the country? ?

The marketing campaign for Labor has largely run like clockwork. He had not set July 4 as one of the most likely dates for voting, but had long suspected that the Tories would call a miracle spring election, so he had spent months preparing.

Certainly there have been accidents. Then basically, the celebrant’s will-they-won’t-they let Dianne Abbott back on the fairway bench, leaving many attending the fest infuriated, and looking clumsy.

Supporters of Sir Keir Starmer had consistently claimed that he wanted something from the left of the celebration as a token of appreciation and to siphon off all the outrage through Jeremy Corbyn’s management.

However, the “changed Labour” claim did not stem from mistreatment of the party’s longest-serving female MP.

And to date the Conservatives have not managed to shift the election, putting Labor into power over their plans to tackle tax and immigration.

There were also difficult moments when Sir Keir faced people’s questions – ridicule, even, when he was trying to justify being part of Corbyn’s team and when answering questions. were strange rights of women,

either one was a major event Constantly rebuked even through sovereign quantity crunchers What is not being made clear enough right now is the gloomy public budget environment – ​​the truth, the respected IFS and others estimate, is that there may be taxes or cuts on whoever is in duty.

Let’s live like that: It’s probably not the case that any political party that wants to control the value of a few years of survival will get up and say, “Money is tight, by the way, there are more cuts in the way otherwise.” You have to pay more”.

However, there may be strong doubts on the part of the IFS and others that the totals for both major events have in reality been uploaded.

It has been part of the ammunition of one of the smallest events worn to dodge the whims and fancies.

The SNP, the Vegetables, and the Lib Dems – when their prime Ed Davy wasn’t on the H2O slide/paddleboard/waltzer or goodness knows what else next (I’m sure there are more stunts to come) – were the ones having the experience. vehemently claimed that Labor is headed to Number 10 and that they are the only ones who can keep them fair, and stop them simply playing by the Tory script.

The Conservatives are expected to gain more seats than their local election gains in several years; The Lib Dems are confident of also making valuable numbers of gardens and hope to become the third largest party in Parliament again. This will be at the expense of the SNP, who are then trying to block a slide, creating much turmoil.

my worker gareth lewis explains right here How difficult it may be for plaid Cymru to win its two round seats at this election; And in Northern Ireland, my activist Janine McCormack publishes our issue Election very important publication The battle between the unionist DUP and nationalist Sinn Féin to keep the most seats at Westminster shows no signs of abating.

She says that on this date it is a match that is being watched particularly carefully, because for the first time since 2005 Sinn Féin looks like it will get the better of its opponent. This could be a symbolic gesture for Irish nationalism and Northern Ireland generally.

However the small festival that has made the most noise is Nigel Farage’s Reform UK. For weeks they have been making headlines for inappropriate reasons: from a candidate who said the United Kingdom should not have fought in Global Warfare 2, to misogynistic comments by 8 applicants. We are clearly seeing the end dayDue to horrifically offensive racial slurs made by some activists, it escalated into a straight race dispute.

The Tories launched their marketing campaign with the intention of protecting their vote share by moving towards reform. In recent times, Reform UK has been the festival that has had to defend its values. It is quite likely that he will still get valuable help which could cut into the Conservatives’ votes. On plenty of issues in the party’s history, a Tory leader has had to grapple with how to reach top power from the right of the conservative (with a bit of a C) movement.

Even during the marketing campaign we have seen clear conflict among the Conservatives over whether Mr Farage can ever level the playing field for his party. As always, he’s ready to cause disruption.

We’ll see how disappointed he really is.

There was a familiar expectation in Westminster circles before the campaign began that a campaign where the lead actors were Rishi Sunak and Keir Starmer might, well, no longer be a secret at all.

Indeed, from Sunak’s D-Day climax, Farage’s stormy front in the campaign, ‘Gamblegate’ and the final moments, with Rishi Sunak perhaps more private than ever, it was anything but a blur.

However, I can’t help asking if this is really a marketing campaign where we’ve made it clear that our muscles are at odds with the bigger problems that affect us.

In the first half of the date, politicians were interested in talking about threats to the region, but chose not to shape foreign affairs much. The difficult situations and choices of the generation that he always loves to discuss were also largely absent. What about how we handle our vulnerable and elderly with social support?

What about what appears to be an extremist playground behind the closed doors of our prisons? Environmental exchange? The real scale of money owed to pastoralists and what it is In reality Could future years be cruel?

In fact, politicians fit their campaigns to the supremacy of citizens’ lists.

Marketing campaigns in poetry, management in prose?

Possibly more like: Campaigns on a few core issues that attract center point groups, and to some extent concern about one of the biggest issues of governance going forward.

It’s just about to end. Our political parties were doing their best, or what it would take for you to take more than a moment to support them. We’re almost at that fascinating pace where everyone is in charge, not the politicians.

It’s unlikely that any of the 2024 campaigns will go down as the most inspiring, dynamic, memorable political campaign ever. I’m not so sure anymore that people would be in the mood for romance and being dazzled by any of that, yet all the stress and scars of a few years gone by.

However, that doesn’t make our selection the next day any less remarkable. The choice will affect us all.

Prime Minister Rishi Sunak, Pat McFadden, Labor campaign co-ordinator, Daisy Cooper, deputy head of the Party Democrats, and Stephen Flynn, SNP Westminster chief, will appear on the Sunday with Laura Kuenssberg program this weekend.

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