The wedding of the era is upon us.
During a pre-wedding event in March, Ambani said that his mother worked 18 hours a day for four months every year.
Ambani said, “All this has been made by my mother, not by anyone else and my mother has been away for the last four months.” Video Of pronunciation uploaded in March.
It takes a village to plan such an event, according to four wedding planners who told Industry Insider what goes into organizing a multi-day Indian superstar wedding.
highest value site
Planners BI said that for a simple multi-day wedding ceremony they plan to cost between 5 to 10 crore Indian rupees, or about $1.2 million.
Crore is an Indian term for 10 million; Rs 1 crore is equal to approximately $120,000.
Be it a big-ticket wedding like the Ambani’s or an upper-middle-class country wedding, the details of major expenses in an Indian wedding look almost the same, a tournament planner Informed BI.
Nishita Agarwal, founder of The Match Dressmaker, said around 40% to 50% of the budget is going to the venue, which includes catering and rooms for visitors. DelhiCreating corporate-based wedding ceremony plans.
Later, 25% to 30% of the prices go towards decorations, which come with elaborate backdrops, tents and floor-to-ceiling flower arrangements.
The decorations consist of intricate or theme based backgrounds for each rite. Nishita Agarwal The Match Dressmaker
About 10% is spent on leisure. Ambani has hired Rihanna, Justin Bieber, Katy Perry, The Backstreet Boys and Pitbull for pre-wedding purposes in the new months.
Mumbai-based destination wedding planner Purvi Moudgil said different families spend dozens on artistes, including singers and superstar DJs.
“If you plan on calling three or four of them to different main functions, that can also add up to a good amount of cost,” he said.
usually more than 10% Wedding ceremony items and logistics are going to the country and the visitors.
“Now, when it comes to a high net worth wedding or a celebrity wedding, everything becomes 10 times or a hundred times that price,” Agarwal said. “There is no cap on the budget.”
Planners’ price estimates for the Ambani wedding ceremony vary widely, from millions of dollars to hundreds of millions of dollars.
Anant’s half-sister Isha Ambani was married in a similarly lavish wedding ceremony in 2018, which also included a Beyoncé performance. While event media outlets estimated tickets at around $100 million, a spokesperson for Reliance, the company owned by Ambani, said the event was worth less than $15 million, according to a Forbes article.
A spokesperson for Desh did not respond to a request for comment regarding the cost of Anant Ambani’s wedding ceremony.
The pre-wedding festivities made headlines for months. Aggarwal said that with the participation of so many celebrities and industry leaders, the wedding is also an industry networking tournament.
Each major nation member is assigned a ‘silhouette’
Many couples do not want to organize their weddings at venues where other high-profile families have already held wedding ceremonies, Aggarwal said.
“They want everything to be unique,” he said. “The decor must be something no one else has ever thought of. It’s almost like a big movie set.”
For a huge celebrity wedding ceremony, planners divide their staff into groups and hire additional family members of the esteemed celebrant for the time and timing of the ceremony.
Moudgil said about 500 families are constantly working on the development, along with cooks, waiters, linen and audio groups and interior decorators.
The planners also appoint butlers to each prominent member of the nation. Those employees, known as “shadows”, hold their telephones and luggage and make sure they stay hydrated and have everything they need.
“There are over 70 suppliers and vendors with whom we work for each wedding,” said Darshan Shroff, a Mumbai-based wedding planner. “I like to describe wedding planners in India as circus masters.”
Privacy and security are paramount issues
Many celebrities or influential couples are specific about how their marriage is portrayed in the news and on social media.
Planners have strict instructions that limit distributors’ posts about outfits, decorations, or flora before the collection moment. Most larger weddings also have phones for their guests for privacy, and have groups of couples who work with the media.
Moudgil said of celebrity visitors and couples, “You can’t gather a lot of people to have their photos taken. It makes them very uncomfortable.”
The supreme security corporation or local government can also cancel security plans.
“As soon as any kind of celebrities come there, be it politicians or Bollywood, security becomes very important,” Moudgil said. “We have different people taking them and even taking them back because sometimes they get crowded together.”
It’s not always easy to thrill families and their guests.
Aggarwal said he has organized weddings where celebrities attending call to confirm what type of resort suite they will be staying in and what type of car is coming to pick them up. The whole thing has to fit seamlessly into their lifestyle.
Create a blueprint for alternative weddings
The Ambani wedding ceremony is already influencing how alternative Indians are imagining and planning their weddings.
Planners informed BI that brides are demanding from them the same designers that Radhika Merchant wore for her pre-wedding functions, just as the customized lehengas were designed. Abu Jani Sandeep Khosla and Tarun Tahiliani.
Radhika the service provider wore a Swarovski crystal lehenga designed by Abu Jani and Sandeep Khosla. Ashish Vaishnav via Getty Symbol
Planners hope the main wedding ceremony will be an even bigger milestone.
“Given the immense influence of celebrities, their weddings often become the blueprint for future celebrations around the world,” said Republic of India Jagasiya, a Delhi-based wedding ceremony planner.
“For Ambani’s wedding, I’m especially excited to see how he separates the main event from his pre-wedding celebrations,” he said.
The festivities are scheduled to begin on Friday at the Jio International Conference Centre, which is owned by the Ambani nation. It will potentially accommodate more than 16,000 visitors.
12 July 2024 – A previous version of this story misstated Nishita Agarwal’s place, He is based in Delhi, no longer in Mumbai.
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