CEO Yves Guillemot on Ubisoft’s post-Murderer’s Creed portfolio, past

Following the excitement of Ubisoft Ahead in early June, we briefly sat down with CEO Yves Guillemot, who was feeling reflective after June’s whirlwind demo season. Among the optional topics, Guillemot mentioned the presentation of Ubisoft’s videogame portfolio, gave us a hint of what’s to come from the Murderers’ Creed line, and reflected on the evolution of long-standing entertainment genres and business.

Which online game genre has Ubisoft been specializing in recently?

Yves Guillemot: The action-adventure open-world genre is really something we’re continuing to focus on, as you’ll see celebrity war Shadows of the Outlaws and Assassin’s Creed. Our entertainment engines – Snowdrop and Anvil – were built to suit that style, and we believe we’ll gather one of the most perfect reviews on the market. And at the turn of which we can have our video games as a provider (GaaS) local reviews. With video games like Rainbow Six Siege we’ve made it clear that paying attention to your country and finding out from their observations is the way to develop GaaS games. In fact, you definitely need to take a look, although the game is a co-creation with its avid players. If you focus on your country, you’ll create an innovative, best-in-class experience for them.

Ubisoft has been a major player in the global arena for a few years now. How do you assure growth and innovation with each unused recreation?

YG: The era is developing in such a way that there are endless possibilities for development. For example, in Murderer’s Creed Shadows, we’ve got a climate tool that can impact its gameplay; For example, ponds that were swimmable may freeze over. Visually, we are also seeing a big step forward. I’ve also been very vocal about the potential I see in generative AI and how it can enrich NPCs to be more intelligent, more interactive. It has undoubtedly been able to expand from animals to the world on this planet. Yet there is much we can do to make those available worlds more dynamic.

What do you think Murderer’s Creed Shadows brings to the line that might attract avid players who have never played Murderer’s Creed before, or who have been left out of the line?

YG: I really think that you’re in feudal Japan, and you get to explore this kind of gorgeous world with two complementary but different characters, it’s a very attractive proposition. You can choose an option for any situation, playing as a shinobi or samurai, and offer other reviews based on your choice. I can’t wait for untested and returning players to get their hands on it.

At the entrance of Murderer’s Creed, we have Mirage, which used to be a brief homage to the line’s roots, and now Shadows, which is far superior in scope and extra in the vein of Odyssey/Valhalla. Looking at the present, can we expect this continued selection? Small video games with big video games?

YG: To begin with, avid gamers may also be interested in some remakes, which enable us to revisit some of the hottest video games we have made within the year and modernize them; Some of the Murderer’s Creed games we’ve used have worlds that are still extremely rich. Second, there will be a fair amount of experience available to answer your question. The goal is to have Murderer’s Creed games come out more often, but not for it to be the same experience every past time. There are a lot of great things coming, including Murderer’s Creed Hex that we brought, which is going to be a very different game from Murderer’s Creed Shadows. I think we are moving towards a miracle society.

In this month of how few GaaS video games have maintained a significant, unshakeable player base, we’ve scoured a stellar selection of publishers’ struggles and failures in this area. What can Ubisoft provide to video games as a carrier marketplace to ensure that they are generated from people?

YG: We need to continue to pay close attention to our players and make well-informed choices about where to focus our efforts, because if you are successful in GaaS, you will be successful in the long run. , Let’s take a look at the XDefiant. It took a lot of work, yet it was able to attract 11 million gamers from the lower generation. And that number will grow with all the work done by the workforce to ensure that Season One will bring an additional dose of fun to the current experience. It’s about making reasonable possible choices and sticking to them.

What are your expectations for XDefiant moving forward?

YG: Smartly, in addition to it being updated frequently with other reviews and optimized gameplay, I would love to see it become a significant esport. Although in reality, for this kind of entertainment, there are no restrictions on its existence. And we’ve got a fantastic workforce on this, who are paying attention to our avid players and interacting with them, which is very important. We’ve started strong, but there’s still a long way to go and I’m excited to rise to the challenge.

Let’s take a tentative look at Ubisoft’s Snowdrop and Anvil engine. What benefits do they bring to Ubisoft’s video games?

YG: They are unique and differentiate our video games. We will be able to move forward to invest in our proprietary engines; The creators of our engines understand what our video games want, and what the creators of our video games want, and our engines meet these needs. That’s why we’ll keep pushing our concepts and gameplay to untapped heights.

I’d like to conclude with a two-part query. Segment One: What frustrates you about the video game industry currently?

YG: What I am interested in at the moment are the vicious and personal online attacks that have been directed at some of our workforce members and partners. I want to make it clear that we, at Ubisoft, condemn these despicable acts in the strongest imaginable terms, and I urge survivors of the industry and gamers to condemn them as well. I’m proud to support the great work of our groups and peers, and I’m always looking forward to their creative potential options. We should all declare the delicate painting and skill that goes into making a video game.

There is a lot of sunshine. So, the second part of the question: What excites you about the video game industry currently?

YG: The thing that excites me, and the thing that always excites me, is untapped technology and the potential it can bring to our developers and, of course, to our gamers. I would appreciate it if the hardware improved more quickly. The truth that video games have, for a moment, been compatible with both the past months of time and consoles is an incredible factor for our back catalog and our avid gamers, although when it comes to untested creations in reality So it has held the business back a little bit. Reviews. If, as entertainment creators, we more quickly adopt and understand technological developments like generative AI and the cloud, we will be in a much better position to gather untapped, stand-out reviews from gamers.