“Extremely disappointing”: Nike’s killing app for self-tying shoes for $350

In 2019, Nike got closer than ever to its desires of popularizing self-tying shoes by releasing the Adapt BB. Using Bluetooth, the shoe is paired with the Adapt app that allows customers to do things like tighten or loosen the shoe’s laces and monitor its LED lighting fixtures. Nike, on the other hand, has announced that it is “retiring” the app on August 6, when it will no longer be downloadable from Apple’s App Collect or Google Play Games Collect; Nor whether it will be updated or not.

In a press release recently published by The Verge, the reason for Nike temporarily shutting down the app is that Nike is “no longer moving unused versions of Adapt footwear.” The company started informing owners about the closure of the app about four months ago.

Those who have already purchased the shoes may still value the app come August 6, but it is expected that an iOS or Android update will eventually render the app unusable. Additionally, those who receive unused software will no longer be able to receive Adapt starting August 6th.

Without the app, wearers are not able to change the color of the sneaker’s LED lighting fixtures. Lighting fixtures will either preserve the last color scheme set by use of the app or, according to Nike, “If you have not installed the app, the lighting will be the default color.” Week owners will still be able to value the on-shoe button to turn the shoe on or off, check its battery, change the tightness of the laces, and save compatible settings, including switching and monitoring light fixtures. Will provide the facility. Cell phone use is fueling the shoe’s $350 kick issues.

Despite the Adapt BB being Nike’s third model of self-tying shoe and the only one commonly available, this shoe looks bad with some of its most advertised options. Nike still maintains optional mobile apps that tie into the shoe’s capabilities, such as an app for shopping groceries and a run membership app for monitoring runs.

annoying sneakerheads

The owners of Adapt BB have shared their unhappiness upon learning of the news. One Reddit user who claimed to own a few pairs of the shoes called the scoop “hyper bullshit,” while someone else described it as “extremely disappointing.”

Some hope Nike will open-source the app so consumers can keep their shoes fresh and fully functional. However, Nike has not shared any plans to take action. Ars Technica asked the company about this but did not hear back before press time.

One person who saw Maverick-1776 on Reddit wrote:

Those shoes were very expensive when they came out. I don’t understand why this is such a big offer for the group that supports the app. It is not heartless that they want to create a development task force. ,

Hope the app doesn’t disappear if you’ve already installed it. I like to use the app to see how much battery is left, or just mess with the LEDs.

Reddit’s Taizen said that companies like Nike “should offer alternatives when they do these things or put the stuff in the public domain,” including: “Sustainability also comes into repairing generational products, whether Virtual or not.”

“I’m out. Fuck them.”

Some may also be surprised that Nike is attempting to commercialize the shoes Again while for Phase II Hit straight into the wall. For example, Nike also shut down NikeConnect, its app for $200 NBA jerseys launched in 2017, which became a leader in gold advertising and marketing.

Fickle sneaker wearers will overlook the Adapt BB’s attractive options, however, the shoe had inherent flaws that may frustrate even sneaker enthusiasts. For example, it didn’t take much time (about age, Nike Said the situation affected small collections of homeowners). Nike’s technical inexperience played a role, as the company’s testing reportedly did not fully account for the importance of all other telephone models and their various Bluetooth functions.

Nike’s borked shoe update shows what happens when expensive products are linked to a generation run by companies with limited technology.

Reddit user rtuite81 called Adapt’s sunset “completely expected, but disappointing”. he adds:

I knew this moment would come… I just didn’t think it would happen so soon. I have used them for just over an hour and about 15 times. Optimistically my Wave telephone lasts longer than the shoes.

This hour, we’ve reported on consumers from a variety of firms, including Amazon, Oral-B, and Spotify, who are dissatisfied with early adopters in their ambitious tech-related initiatives.

As we’re coming to understand with AI as of late, companies desperate to promote the era in products don’t necessarily want to put all this aside themselves and make cash. However this causes consumers to inadvertently glance at areas of the product that are inevitably skipped. And as consumers like Reddit’s henkmanz become increasingly unhealthy, they lose trust in such trendy products:

I am now working with supported merchandise through apps. If you can’t think of a billion-dollar company like Nike to continue support for a sneaker, how can you think of a toaster manufacturer (or) an automaker? I am out. Fuck them.