what do you want to understand
- Google usually announces products in October, although the company sent out surprise invitations to the Made Through Google tournament in August this year.
- Furthermore, Google bucked a growing trend when it decided not to announce or showcase ancient hardware at Google I/O 2024 in the past few times.
- Google may want to streamline its product bulletins, thwart leaks, and beat the competition with an early tournament.
Tech product launches are nothing if not steady now. Samsung holds biennial Galaxy Unpacked events in the summer and winter seasons, Apple holds iPhone announcements in September, and Google holds Pixel events in October. At least, that was the opening cycle until Google surprised us all by announcing the Made Through Google tournament in mid-August. Invites were sent out earlier this year, and this is apparently the inaugural event of the Pixel 9 series.
Media invitations revealed that the Made Through Google tournament was taking place at Google’s Mountain View headquarters on Tuesday, August 13. A keynote is scheduled for 10 a.m. PT, and attendees get hands-on experience with the stuff shortly after. However this stunner has something to do with the future: Google didn’t host a Made Through Google tournament until October 4th of the closing age.
Many could be introduced in the Made Through Google tournament, including four smartphones. There will be 3 normal Pixel 9 series devices open sourced, as well as a Pixel Crease successor. Additionally, Google may release more than one Pixel Supervise variant for the first year. If it weren’t in abundance, there was always a chance that Google might surprise us with something else.
The Pixel pill may need to be replaced, and Google hasn’t touched Nest hardware in a generation. Additionally, there are gadgets that rumors and leaks have suggested are capable of running, such as an ancient version of Chromecast with Google TV 4K. The Pixel 9 and Pixel Supervisor 3 models really feel like the first digital lock in the Made Through Google tournament, but there could be more.
Android 15 may also be available further at the event as the Pixel 9 series will be the first smartphones to run the updated operating system. However, why is the growth coming almost two months earlier than normal? We don’t know clearly, but there are some reasons why Google might have objected to the unveiling of the Pixel 9 series.
Google didn’t announce {hardware} at Google I/O
In this era, Google I/O 2024 was once all about the device. It is a developer conference, although this is the first year of the generation in which hardware products have been previewed or announced at I/O. If you remember, the Pixel Pill was showcased at I/O 2022 and hence the upcoming I/O 2023 was skipped. Google also introduced the first Pixel Crease at I/O 2023.
It might be wise for Google to stave off the continued degradation cycle by refreshing the Pixel Crease and Pixel Pill in the next I/O meetings. This did not happen at this age. In turn, it’s possible that Google wants to limit the main Pixel hardware releases to a single tournament. This could give us a reason why Google is rumored to name the Pixel Crease successor as Pixel 9 Professional Crease, versus Pixel Crease 2.
In a way, this is a technology pitch. Google’s hardware releases have been spread out, with the A-series Pixel, Pixel Pill, and Pixel Crease typically releasing sometime in May. Following this, the flagship Pixel and Pixel 3a will be discontinued in October. This method means that ancient Pixel devices are discounted every 6 months.
August is actually between May and October, so if Google needs to strengthen its product releases, August would be the perfect time to do so. Well, I wouldn’t be surprised if we see a variety of hardware releases at the Made by Google event. If this is indeed Google’s plan, consumers will be able to take a look at your entire Pixel ecosystem every summer.
Google May Overtake Apple Understanding
By moving the Made Through Google tournament to August, Google is moving ahead of Apple’s annual September tournament. There’s no way of knowing whether this was intentional or just an accident, although progress has some positive benefits. Google was the first to create an “AI smartphone” with the late Pixel 8 and Pixel 8 Pro, and with Apple looming on the horizon, it will need to work dehydrated to remain at the lead of the mobile AI race.
Google has included various artificial intelligence features with Android 15, including AI-based junk mail name recognition and automatic robbery detection. There are plenty of additional people to connect with like Gemini, Circle to Seek and alternative options. Android 15 will be coming to the Pixel 9 series first publicly, so Google could move ahead of Apple understanding by pushing the future of the Made Through Google tournament.
Google may also introduce primitive AI features that will be exclusive to the Pixel 9 series. There’s the possibility of setting the bar before Apple understands and publicly waives the iPhone 16 series, and that’s a lot of the benefits of having the tournament in August.
After all, the company may try to make a dent in the leak by releasing the previous Pixel 9 series. The latest Pixel releases were spewed through leaks, with almost all information about the gadgets available even before their launch. Shortening the drop cycle gives leakers much less year to tie up the knowledge. Alternatively, this is probably the least likely of the possible reasons for the August tournament. Companies are always trying to restrict leaks, although they often do not control their plans due to this.
Of all the possible reasons for Google to push its program to August, I think the drop time table makes the most sense. There were signs that Google wanted to tighten up its product releases, and refusing to launch at I/O was a clear sign that the company was shaking things up.
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