Needham, Pyle., July 9, 2024 – The traditional PC market expanded for the second quarter after seven consecutive quarters of decline. International shipments reached 64.9 million gadgets in the second quarter of 2024 (2Q24), representing an increase of 3.0% year-on-year, in line with early results from Global Information Company (IDC) International Quarterly Private Computing Software Tracker. The overall market benefited from favorable comparisons to 2023, while susceptible markets in China persisted for re-stocking. Excluding China, global shipments increased by more than 5% over 12 months.
“Make no mistake, the PC market, like other technology markets, will face near-term challenges due to maturity and headwinds,” said Ryan Reith, team vice president of IDC’s International Software Trackers. “However, with two consecutive quarters of growth, plenty of market hype around AI PCs, and a less sexy but arguably more important commercial refresh cycle, it looks like the PC market needs the buzz clearly around AI. But there are plenty of non-AI PC purchases showing signs of positivity in this mature market.”
In recent months, many trade gamers have formulated their initial strategy for AI PC, mainly focusing on the expansion aspect and industrial market potential. While IDC believes the industrial market holds the biggest temporary advantage for AI in the PC industry, the consumer story is not yet fully understood. The onus is on Apple to implement that message with a product launch expected later this year, but it certainly shouldn’t be overlooked that Qualcomm, Intel, and AMD are all working together for both consumer and business AI PCs. Likely to make noise.
“Outside of the business refresh cycle, promotional activity from consumer-oriented brands and channels has helped strengthen the segment,” said Jitesh Ubrani, analysis supervisor for IDC’s International Sales Software Trackers. “The market has also surpassed last year’s lows due to excess inventory, reflecting an increase in the average selling price due to richer configurations and lower discounts.”
| Dominant 5 Corporations, International Traditional PC Shipments, Market Percentage, and Future-to-Future Expansion, Q2 2024 (Initial impact, shipments are in the hundreds of thousands of gadgets) | |||||
|
incorporated |
2Q24 Shipment |
2Q24 market percentage |
2Q23 Shipment |
2Q23 market percentage |
2Q24/2Q23 expansion |
|
1.Lenovo |
14.7 |
22.7% |
14.2 |
22.5% |
3.7% |
|
2. HP Inc. |
13.7 |
21.1% |
13.4 |
21.3% |
1.8% |
|
3. Dell Applied Sciences |
10.1 |
15.5% |
10.3 |
16.4% |
-2.4% |
|
4. Apple |
5.7 |
8.8% |
4.7 |
7.5% |
20.8% |
|
5. Acer Crew |
4.4 |
6.8% |
3.9 |
6.2% |
13.7% |
|
Other |
16.3 |
25.1% |
16.5 |
26.1% |
-1.1% |
|
General |
64.9 |
100.0% |
63.1 |
100.0% |
3.0% |
|
Supply: IDC International Quarterly Personal Computing Software Tracker, July 9, 2024 |
|||||
notes:
- Traditional PCs come with desktops, notebooks, and workstations and do not come with capsules or x86 servers. The removable capsule and slate capsule are part of the personal computing software Tracker, although not mentioned in this press release.
- Shipments come with distribution channels or shipments to end customers. OEM gross sales are calculated based on the company/symbol under which they are sold.
IDC’s international quarterly Personal Computing Software Tracker gathers clear market intelligence across more than 90 countries. The analysis includes historical and forecast pattern research among alternative knowledge. For more information, or to subscribe to the analysis, please contact Jackie Kliem at 508-988-7984 or jkliem@idc.com.
About IDC Trackers
The IDC Tracker product delivers accurate and timely market measurements, corporate percentages and forecasts for multiple era markets in over 100 countries around the world. Using proprietary tools and analysis processes, IDC’s trackers are updated semiannually, quarterly, and every 30 days. The tracker effect is brought to buyers in user-friendly Excel deliverables and online question tools.
Click here to learn about IDC’s full suite of information products and how you can leverage them to grow what you’re promoting.
About IDC
Global Information Company (IDC) is the leading world supplier of marketplace knowledge, advisory services and products, and opportunities for the tips era, telecommunications and customer era markets. With more than 1,300 analysts internationally, IDC provides global, regional and local experience on technology, IT benchmarking and sourcing, and business opportunities and trends in more than 110 countries. IDC’s research and perception is helping IT executives, business executives and the funding nation put together fact-based era selections and succeed at their major business goals. Established in 1964, IDC is a wholly owned subsidiary of Global Information Crew (IDG), the region’s leading technical media, knowledge and advertising and marketing services and products corporate. For more information about IDC, please consult www.idc.com. Apply IDC on Twitter @idc And LinkedIn. Subscribe to the IDC Weblog for business information and insights.
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