Samsung relies on AI to sell energy equipment

Samsung unveiled several unused units during its Unpacked match in Paris, France on Wednesday. The company not only praised its unreleased foldable smartphone, the Android-powered (GOOG, GOOGL) Z Fold 6 and Z Turn 6, and its next-generation smartwatches, the Galaxy Note 7 and Galaxy Note Ultra, but it also teased its highly anticipated Galaxy Ring introduced.

However the superstar of the display was once the company’s Galaxy AI platform. The company introduced a set of device products with its Galaxy S24 preorder smartphones earlier this month, Galaxy AI includes a number of generic AI features that power everything from Samsung’s Status and Status apps to its Photos, Productivity, and more. Make contact. Internet browser options.

The strategy is brilliant: Samsung is banking on its AI efforts, coupled with some of Google’s AI improvements, to power its tool gross sales in the future. However, the company’s longtime rival, Apple (AAPL), is just months away from launching its own AI tool, which could lure Samsung users to the iPhone.

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Samsung’s unedited units are certainly significant. I’m looking forward to one of its foldables, and its simpler watches are one of the most successful of the round. The addition of its Galaxy Ring could give Samsung a good hold on what is still a fairly small market. However, the company is clearly interested in ensuring that its AI features are front and center in each of its untapped merchandise.

Samsung has demonstrated how Galaxy AI fits into the Galaxy Ring, Observe 7 and Observe Extreme due to the company’s addition of an unused power rating feature. The company says the device uses Galaxy AI to help calculate how you’ve slept, how much exercise you’ve done recently, and to provide a numerical depiction of your general fitness level. And much more that you will value. Understand why you may feel more tired or active on certain days.

Also featured is its Dialogue Shape feature, which helps you have a conversation with anyone who speaks a different language by turning Wrinkle & Turn’s cover and main display into a virtual whiteboard that shows how you and the person you’re talking to. talking to. Pronounced in their own languages. The app also reads translated text faster.

Samsung has similarly introduced generic AI options into its Pictures app, allowing you to do things like draw shades on a person in a photo and automatically generate and park realistic-looking glasses on the subject’s face. . Samsung additionally uses some of Google’s AI features, including the company’s Gemini tool and Workman across its devices.

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An incentive to persist and improve

Like Apple, which introduced the Apple Judgment Generative AI initiative at its WWDC event in June, Samsung is using AI as a way to differentiate its untested hardware options from its used devices, in hopes that Galaxy AI and its features may appeal to consumers who have been keeping their phones for two years or more looking for newer, more expensive options.

Unlike Apple, which is making its AI options available on its iPhone 15 Pro and Speed ​​phones, Samsung is introducing its Galaxy AI tools to a handful of prior-generation products, including the S22 and the Z Wrinkle and Turn 4 layout. From 2022 and S23 and Z Wrinkle and Z Turn 5 layout from 2023.

It is wise for customers to keep their smartphones safe for two to three years. This offers customers a style of Galaxy AI they can use when they are able to make improvements, including an incentive to stick with Samsung and continue to benefit from its generative AI options.

The Korean tech giant says consumers are already using its AI tools at a good pace, with the company reporting that 77% of S24 owners at all ages have access to AI features. And with Samsung likely to increase charging for its AI products and services in the future, its Galaxy AI options could not only motivate consumers to stick with the company and upgrade to its unedited phones, but an untested Income tides can also be detected. ,

After all, this may additionally depend on what Apple ultimately decides to do with its Apple Judgment products and services. If Samsung charges for its AI tools and Apple doesn’t, it will encourage consumers to switch to the iPhone.

Either way, both companies are entering an untapped race to peer into who will outdo the other in terms of generative AI technology. And since Samsung has a greater say in getting its devices to market, Apple is only months away from launching its own AI platform. The month will tell whether both AI providers are able to generate enough volume to sell more.

E-mail Daniel Hawley at dhowley@yahoofinance.com. apply it on twitter @DanielHawley,

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