Wendy’s will make two EU markets bigger

• Wendy’s has announced the signing of two new construction guarantees with franchises in the Republic of Ireland and Romania, supporting Logo’s growth goals to build a larger number of restaurants across Europe over the next decade.
• The Republic of Ireland and Romania are new markets for Wendy’s, with plans for Surefire restaurants to open in 2025.
• Wendy’s re-entered the UK in 2021 and is better positioned to expand the market to 400 restaurants than in recent times.
• The company is actively recruiting franchisees in the EU markets to help expand its eatery footprint across the continent.

DUBLIN, Ohio, July 9, 2024 /PRNewswire/ – Wendy’s, the long-running global quick-service restaurant brand based in the United States, today announced the signing of two new manufacturing guarantees with franchisees in the Republic of Ireland and Romania.

Those franchisees are planned to help Wendy’s growth goals to build a larger number of restaurants across Europe over the next decade, starting in 2025. The company can actively recruit well-established franchise applicants in the EU markets to help enlarge its restaurant footprint across the continent. , Wendy’s is looking for franchisees with strong operational experience, local manufacturing experience and a proven track record of fast-growing brands.

Wendy’s re-entered the UK in 2021, serving as a base for expansion across Europe. The company expects to open more than 50 restaurants in the market by the end of the year and is well-positioned to continue expanding the brand in the UK. Up to 400 eateries in the past.

Wendy’s continues to grow its logo presence across the UK, with its franchises as well as in the North, with a café opening in Liverpool this summer. The company has invested significantly in local sourcing to support its expansion across Europe, including a strong supply chain, regional operations group and world-class marketing and creative corporate partners.

EJ Wunsch, World President, Wendy’s Corporate, noted, “We are continuing our journey to become a brand of increased global importance, and Europe is a high-priority, strategic growth opportunity to expand Wendy’s presence internationally. There is a market. To accelerate our pace, we are focused on building relationships with franchisees who share our ambition to grow and expand the footprint of Wendy’s restaurants across the continent.

“It’s an exciting time to be with the Wendy’s team in Europe,” said Michael Clark, managing director of Wendy’s Europe. Fans and customers of the brand keep asking us, “Where is the next Wendy’s opening?” We are able to respond to demand by bringing more Wendy’s to other countries – putting our unused, good quality and delicious food into the hands of EU customers where they are living, working and playing.

Wendy’s will continue to recruit strategic partners with available opportunities across Europe. To learn more about Wendy’s franchising options in Europe, email internationalfranchising@wendys.com.

Wendy’s is known for its made-to-order square hamburgers that are prepared with cured pork and served hot from the grill. Wendy’s signature menu offers a wide array of the pieces lovers know and love, including the Baconator®, Dave’s Unmarried™, the Super Spicy Hen Sandwich and the Frosty® dessert, a spoonful’s worth of thick goodness, a straw’s worth Easy abundance. There are more than 7,000 Wendy’s restaurants in more than 30 markets and territories around the world, and the logo continues to explode its steadfast vision to drive global expansion and make its presence bigger around the world.

Wendy’s world presence represents a deliberate growth of the logo through 2025, including several incremental and accelerated continuations that suddenly enlarge the logo’s world footprint and make significant progress. ?against additional solidification?of its long-term construction pipeline.

In 2023, Wendy’s delivered its thirteenth consecutive year of global same-restaurant sales growth and continues to see momentum in markets around the world, made possible by the brand’s strong partnerships with its franchisee and provider partners.

About Wendy:
Wendy’s founder, Dave Thomas, opened the first Wendy’s restaurant in 1969, with a steadfast commitment to providing uncooked, quality food at reasonable prices, in convenient portions. Logo, the worldwide quick-service restaurant based in Columbus, Ohio, United States, is best known for its made-to-order square hamburgers, freshly prepared salads and alternative signature pieces like chili, baked potatoes and frosty desserts. Wendy’s and her Cameo persona brand – the little red-headed lady with pigtails – are famous around the world and nowadays, with the fortune of over 50 years in the quick-service restaurant business, Dave’s core value is that “Quality is our Recipe”. ,” “Do the right thing,” and “Treat people with respect” continue to guide Wendy’s equipment these days. Nowadays, Wendy’s and its franchisees are used by thousands in more than 7,000 restaurants worldwide, making them one of the region’s most accomplished and loved restaurant logos.

Media Touch:
megan hill
Director, US Communications – The Wendy’s Corporate
mediarelations@wendys.com