YouTube is negotiating with file labels on AI track offers

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YouTube is in talks with file labels to license their songs to the Synthetic Perception tool, which clones tracks from a wide range of artists, hoping to win over a skeptical business with upfront billings.

The Google-owned video page seeks to label content to legally train AI track turbines as it prepares to roll out the untested device this time, according to three people familiar with the matter.

The company recently announced a fundraiser to convince major labels — Sony, Warner and General — to allow additional artists to wear their music in training AI tools, according to multiple people briefed on the conversation. Is. ,

On the other hand, many artists are strongly opposed to AI Track Day, fearing that it will diminish the importance of their paintings. Any action by a label to force such a plan on its stars could be massively controversial.

“The industry is struggling with this. Technically the companies have the copyrights, but we have to think how to make it work,” said an executive of a big track corporate. “We don’t want to be seen as Luddites.”

YouTube Extreme Time has begun testing a generative AI device that lets us create short track clips by entering suggested text content. The product, first named “Dream Track”, was designed to mimic the lead singers’ vocals and lyrics.

However only 10 artists agreed to participate in the testing section, including Charli XCX, Troye Sivan and John Legend, and Dream Monitor was made available to a small team of creators.

YouTube is looking to enroll “dozens” of artists this time to launch an untested AI track generator, the two people said.

YouTube said: “We do not intend to extend Dream Tracks but are in talks with labels about other experiments.”

YouTube is seeking untapped business at a time when AI companies like OpenAI are signing licensing agreements with media groups to train large language models, the programs that power AI products like the ChatGPT chatbot. Insiders say some of the business deals are worth millions of dollars to media corporations.

There may be other business being negotiated in the track. They won’t be blanket licenses, but will instead direct a select team of artists, according to information provided to the people in the discussion.

It may be up to the labels to encourage their artists to participate in untapped works. This means the total amount YouTube might be willing to pay labels is uncertain at this stage.

The trade would look similar to the one-time expenses social media companies like Meta or Snap pay entertainment groups for access to their tracks in exchange for royalty-based preparation labels with Spotify or Apple, these people said. Went.

YouTube’s untouched AI device, which is unlikely to have the Dream Monitor symbol, could be a part of YouTube’s Shorts platform, which competes with TikTok. “Talks will continue and talks can continue,” the people said.

YouTube’s real action came when well-known file companies sued two AI start-ups, Suno and Udio, on Monday, which they accuse of illegally using copyrighted recordings to train their AI models. Have been. According to the filing, a track trade task force is looking for “violations worth up to $150,000 per action.”

Then facing the blackmail of extinction after the emergence of Napster in the 2000s, track companies are trying to get ahead of the disruptive generation in this current era. Labels are willing to engage with authorized products that use AI to create songs using their track copyright – and receive commission for it.

Sony Tracks, which failed to participate in the first phase of YouTube’s AI experiment, is in talks with the tech team to expand access to some of its tracks to untested devices, a person familiar with the matter said. Warner&General, whose artists participated in the test section, is also in talks with YouTube about expanding the product, those people said.

In April, more than 200 musicians, including Billie Eilish and the estate of Frank Sinatra, signed a disclaimer.

“Unchecked, AI will trigger a race to the bottom that will diminish the value of our work and prevent us from being fairly compensated for it,” the letter says.

YouTube added: “We’re always testing new ideas and learning from our experiments; This is an important part of our innovation process. We will continue on this path with AI and music to build the future.